Prompt Metrics
AI Visibility Monitoring for Brands
Product Overview
Prompt Metrics is an AI visibility monitoring tool for brands that want to know whether they’re recommended when customers ask AI assistants for help. It tracks how often a brand is mentioned by major AI models and surfaces visibility scores that reflect the share of AI responses that include the brand.
The product exists because many teams have no visibility into what AI says during buying research—when someone asks ChatGPT, Claude, Gemini, Perplexity, DeepSeek, or Grok for comparisons or recommendations. Prompt Metrics runs daily monitoring using tracking prompts and reports the mentions, competitor references, and source citations found in each response.
Key features
- Set up tracking prompts that mirror customer questions about an industry
- Monitor six major AI models in one place and compare what they say
- Use LLM-powered extraction to detect brand mentions, competitor references, and source citations
- Track an AI visibility score showing the percentage of responses that mention a brand
- Analyze gaps by reviewing which sources AI cites and how competitor positioning appears
- Generate a first report quickly after setup, with monitoring updated regularly
How Prompt Metrics works
- 1
Create tracking prompts
The user defines the questions customers ask AI about the industry to monitor brand visibility.
- 2
Run model queries
Prompt Metrics queries ChatGPT, Claude, Gemini, Perplexity, DeepSeek, and Grok using those prompts.
- 3
Review visibility and citations
The tool extracts brand mentions, competitor references, and source citations, then reports a visibility score to show where gaps exist.
Use cases
- A SaaS marketing team wants to verify whether their brand appears in AI answers to purchase-intent questions (e.g., “best product analytics platform for mid-market SaaS”) and identify which models omit them.
- A product analytics company compares how competitors are referenced across AI assistants, noting cases where a competitor is recommended first and where citations point to specific sources.
- A brand manager tracks changes after updates to their website or messaging by watching whether AI responses begin citing or mentioning the brand more often over time.
Who is it for?
Prompt Metrics is for brand and marketing teams in B2B categories that rely on AI-assisted buying research. It’s also useful for competitive intelligence and analytics owners who need evidence of how AI assistants reference their company and rivals.