UTM Campaign Builder
Create clean, standardized tracking URLs and QR codes for single links or paste dozens of URLs at once. Built for founders, marketers, and product launches.
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Destination URL & Campaign Parameters
How Campaign Tracking Supercharges Product Launches
Tag Every Distribution Link
Use custom parameters on Twitter threads, LinkedIn posts, Reddit comments, and directory submissions to track every single visit.
Measure Real Conversions
In Google Analytics 4 or Plausible, see which specific post or influencer drove actual signups and paid subscriptions, not just vanity clicks.
Double Down on What Works
Eliminate guesswork. Reallocate your launch time and ad spend directly to the channels producing highest ROI.
Frequently Asked Questions About UTMs
What are UTM parameters?
UTM parameters are snippets added to the end of a URL. When someone clicks the link, Google Analytics, Plausible, or PostHog records the exact source, medium, and campaign that sent the visitor.
Do UTM parameters hurt SEO?
No. Modern search engines understand UTM query parameters. As long as your site uses standard canonical tags, search engines will consolidate indexing to the base page.
What is the difference between source and medium?
"Source" is the platform where the link is shared (e.g. twitter, google, newsletter). "Medium" is the channel type (e.g. social, cpc, email, referral).
Where do I see UTMs in Google Analytics 4?
In GA4, navigate to Reports > Acquisition > Traffic Acquisition, and select "Session source/medium" or "Session campaign" as the primary dimension.
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